![]() The prime dynamics of culture are the mutual social perceptual set with coordinated, meaning and action, and cultural variance. These are our cultural ways and give us the cultural identity. These practices are particular ways that give us an identity. We live, do things, think and act in varied ways. The loop formed by the tip of the thumb and index finger is a signal of agreement in North America but an obscenity in the Southern states.Ĭulture is defined by the shared manners, customs, beliefs, rituals, ceremonies, laws, ideas, thought patterns, arts, tools, social institutions, religious beliefs, myths and legends, knowledge, values, a concept of self, morals, ideals and accepted ways of behaving. If a Filipino smiles, they say he is angry. Even in body language, there are variations. To overcome any cultural barrier to effective communication one has to possess an understanding of the culture of the receiver(s) / decoder. It is easy for an American to give his opinion even to his boss whereas decisions and opinions are seldom expressed in the presence of elders and seniors in the East. The relaxed and leisurely pace of the Easterners, the formal and official style of the Britishers, the casual and matter-of-fact nature of the Americans, the thorough nature of the Germans and the extreme courtesy and politeness of expression of the French are all cultural features. These invariably cause cultural barriers that have to be overcome. In the context of globalization and free trade, business communication has to cut across different cultural identities. “ There are no constraints on the human mind No walls around the human spirit No barriers to our progress except those we ourselves erect.” – RONALD REAGAN
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